ABOUT me - Stylist


My name is Yael Knafo, and I was born and raised in Montreal. I am the Founder of The AY


My experience in fashion studio production and background in design at Parsons The New School of Design in NYC, paired with years working in visual merchandising (as well as being a compulsive online shopper) all contribute to my trusted reputation as a Personal Shopper.


I always focus on the importance of both construction and form while helping my clients build from the basics up. I would describe my style as classic, effortless, yet quirky and unique. I love the colour pink and am drawn towards fun party looks.


My inspiration roots from the women who surround me every day. My mom, my sisters, and my beautiful nieces. They are my inspiration and the reason why I do what I love.

ABOUT The Ay Look


I decided to launch The AY Look because I felt that there was a gap in the ecommerce and retailer market, a space I could fill with my knowledge and personalized services. Virtual Styling, made accessible!

The AY Look is a one stop shop that allows users to shop a complete outfit through one picture. Building a wardrobe can be difficult. Sometimes we find that perfect dress but are not so sure how to style it...Would earrings or sunnies go instead?

The AY Look is here to offer just that: GUIDANCE & STYLING.

My mission is to provide a virtual styling experience for all e-tailer consumers. Always dress to impress yourself, not the people around you. I use this platform to express my creativity and knowledge for something I am passionate about; SHOPPING! I get it, detailed shopping is definitely not for everyone, and since it's not always easy I say, let me do the work for you! When you see all the little steps taken along the way put together into one look, trust me - it’ll all be worth it.


Virtual styling!


My mission is to guide, facilitate and curate the shopping experience, simplifying the process and achieving the polished look.


The Ay Look is a one-stop shop to building and improving your wardrobe.